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Where cultural, ethnic, and racial diversity meets marketing theory and practice

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It’s That Time of Year Again!

Posted by mefa0707 on August 1, 2011

Happy August 1st everyone!

It’s time to get ready for the Marketing Doctoral Student Association and Marketing Ethnic Faculty Association meetings that start this Wednesday in San Francisco. I am excited to see you all there! It should be a great time.

MDSA has been especially gracious this year in involving MEFA in the program. MEFA members will participate on a number of panels and workshops throughout the week. Additionally, MDSA continues to graciously host our annual meeting. That meeting will likely take place Friday afternoon, August 5th (UPDATE: 4:30-5:15PM). Many thanks to MDSA, especially Lenita Davis, Vanessa Perry, and Myrna Varner of KPMG.

We are asking that each of you please notify us that you’ll be attending the MEFA meeting asap–as soon as you read this–so we can plan adequate seating. So please shoot us an email at and let us know that you plan to attend the MEFA meeting. At the meeting we will review 2010-11, tell you about the exciting things in store for the coming year, and begin the transition to new leadership. I hope you all can attend, even if you are not a member (yet).

The 2010-11 academic year was the best yet for MEFA, though a good bit of our work took place behind the scenes based on your feedback from last summer’s meeting. Here are a few quick highlights:

1. Programming. Based on your feedback MEFA brought the first (of hopefully many) web-based programs to you in November 2010. Many of you participated in that first webinar where we explored the racial wealth gap with the Insight Center for Community Economic Development. Building on the success of that program, we are busy doing the behind-the-scenes work to bring you more web-based programming in the upcoming academic year. We have multiple commitments from people in industry who are excited about the opportunity to speak to us.

2. Joint Conference with MFCA. In June 2011 MEFA and the Management Faculty of Color Association (MFCA) held the inaugural joint conference on the campus of Rutgers-Newark. We are currently in negotiations with MFCA about making this an annual or semi-annual event.

3. Building Ethnic Minority Capital in Marketing. MEFA members have served on disciplinary award and scholarship committees in marketing, including the Williams-Qualls-Spratlen Award and the Valuing Diversity Scholarship. MEFA is committed to facilitating the success and recognition of outstanding ethnic minority scholars, those who mentor and support them, and research of interest to people of color.

4. Member Services. Members are currently working on a database of marketing course materials, including syllabi, lectures, and in-class examples.

We are anticipating that these efforts and others will really blossom this upcoming academic year. Of course, that cannot happen without each of you. MEFA needs your brilliance, your involvement, your love. Without them, none of these plans will amount to much.

So, here is my annual plea. Get involved. The first step is to renew or join for the first time. (If you have never filled out a paper application and snail-mailed it or handed it to us with a check you’ll need to join. Just skip to the next paragraph.) For each current member it is time renew. On the right side of the screen you can click the tab to renew your annual membership at $50.00. The “Donate” button will take you to PayPal where you can renew using your PayPal account or a debit/credit card.

If you have never joined don’t worry. We got you. Instead of clicking the “Donate” button, just download and complete the application and send it to us (along with a check) by snail mail. (You will only ever have to do that once.)

I look forward to seeing each of you at the meeting on Friday, August 5th at 4:30pm. For those of you who cannot make the meeting this year we will keep you posted via email, the blog, and facebook. We still want your input, feedback, and participation. So drop us a line, get on facebook, reply to this post, forward the link to anyone we may have missed. We want to hear from you!

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